Return to Form

Since it got picked up in this morning’s Shanken News Daily, I might as well spill the beans now: I will be back in the booze business this January as the new director of sales for Pacific Edge Wine & Spirits, a company that I’ve worked with for over ten years, and one that is near and dear to my heart. Not only am I close with the ownership team, I’m close with the brands and distilleries that PacEdge supports here in the states, like Springbank, Four Pillars, A.D. Rattray, Haus Alpenz, Willett, Leopold Brothers, and more. Going to work for a company that specializes in selling the same spirits I spent a decade advocating for is like coming home. It’s like sliding into an old pair of shoes.

At the same time, there’s an entirely new side to the business that I’m excited to learn more about: importation and distribution. While I understand the general ins and outs from the work I did shipping brands directly to California from Scotland and France, the logistics of selling to bars, restaurants, and retailers is a completely different ballgame and I’m chomping at the bit to get my hands dirty. There’s a huge gap in my knowledge on the supplier side, and I can’t wait to understand it better.

There are also some big changes in store. Since I’ll be a member of the Pacific Edge corporate team, I’ll need to live closer to the corporate headquarters in Augora Hills, which means relocating. I’ve lived in the Bay Area since 2001 (not counting a few European stints), and I had been planning a move to Las Vegas for some time. That’s all going by the wayside now, but it’s not at all disappointing. The only thing ever keeping me away from Los Angeles was a job, as it’s one of my favorite cities in the world. I’ve spent a reasonable amount of time there over the last few years and have only good things to say. Trading my house in the desert for a condo in the San Fernando Valley is a welcome swap. I can’t wait to get down there.

There’s a lot more to talk about, but I’ll leave it here for now.

-David Driscoll